Workbook Selling Guide

A guide to producing and selling personal development workbooks through the Identities online shop

Introduction 
The mission of Identities Community Interest Company is to create access to life coaching and personal development activities that are both affordable and relevant to women whatever position they hold in society and wherever they are in the world.

Personal development coaching as a business globally is a growing industry, currently generating over $11 billion each year within the commercial sector, offering products and services primarily to a target audience of an established career oriented and affluent female market.  Recent research highlighted by the BBC suggests that over 70% of women in Britain today are dissatisfied with many aspects of their lives.

Identities is committed to developing distinctive personal development programmes that create a unique experience for customers, which will enhance all aspects of the mind, body and soul.

The Opportunity
Identities would like to give business members within the network the opportunity to create personal development Workbooks that can be sold through the online shop.  We are looking for contributions that will complement our own provision and will help to provide a variety of relevant and distinctive support for our network members.

In order to sell Workbooks via our resource we ask that providers first become a business subscriber.  You can purchase a listing in our Business Directory for £25 per annum, by following this link BUY BUSINESS MEMBERSHIP 

The directory is a fabulous opportunity to showcase your business to members and non-members visiting the website. To maintain the sales of workbooks on the site, a business subscription must be renewed annually. 

Pricing
Identities will retain a 30% fee from all sales of Workbooks to cover administration and PayPal charges.  Payment will be taken online via PayPal.  Invoices of sale will be collated at the end of each month and payments transferred within 14 days of the following month.
When costing your Workbook please be aware of Identities’ vision which is to offer affordable and accessible resources, as you balance the cost and value of your product.

Marketing & Publicity
The sales of Workbooks are not the responsibility of Identities, although all workbooks that are placed on the resource will receive general advertising through all Identities publicity streams. It is advisable that you advertise your workbooks through your own marketing outlets, however if you do decide to do this please contact us so that we can provide you with a short script relating to the advertising of the Identities website.

Ready to get started?  Find out how in Part 2...